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Learning outcomes

Learning outcome 

Courses and Measures 

LO1 - Create communication content in diverse technological platforms, complying with the creative industry's quality standards. 

 

Visual and Sound Culture: Essays. 

Photographic Techniques and Discourses: Investigation of photographic narratives, photo technique practices, photographic narrative production. 

Creative Immersion and Experimentation: Integrating project on experimental spatial and visual representation 

Formal representation of space: Activities during the course and integrating project consisting of drawings of built spaces. 

Audiovisual Narrative: Film reports and integrating project of short film. 

Symbolic Structures in Image, Literature and Music: Integrating project on the visual, textual and audio representation 

Production of Audio, Video and Digital Design: Audio production project, video production project, digital graphic design project. 

Scriptwriting and Audiovisual Narrative Production: Exercises for the production of audiovisual narratives, sound design, intermediate fiction, and non-fiction narratives. 

Advertising and Commercial Photography: Development of an advertising photographic campaign 

Documentary Film Narrative: Production and post-production of the documentary 

Convergent Journalism Production: Preparation of notes, interviews, reports, chronicles, reviews, editorials and columns. 

Communication Capstone Project: Communication project 

LO2- Manage media projects based on innovation, sustainability, and social impact criteria 

 

Scriptwriting and Audiovisual Narrative Production: Exercises for the production of audiovisual narratives, sound design, intermediate fiction and non-fiction narratives. 

Advertising and Commercial Photography: Development of an advertising photographic campaign 

Applied Strategic Communication: Strategic communication proposal 

Documentary Film Narrative: Production and post-production of the documentary 

Convergent Journalism Production: Preparation of notes, interviews, reports, chronicles, reviews, editorials and columns. 

Communication Capstone Project: Communication project 

Creative Immersion and Experimentation: Integrating project on experimental spatial and visual representation 

Formal representation of space: Activities during the course and integrating project consisting of drawings of built spaces, evaluated with rubrics. 

Audiovisual Narrative: Film reports and integrating project of short film. 

Production of Audio, Video and Digital Design: Audio production project, video production project, digital graphic design project. 

Scriptwriting and Audiovisual Narrative Production 

 

LO 3 - Develop effective strategic communication plans 

 

Advertising and Commercial Photography: Development of an advertising photographic campaign 

Applied Strategic Communication: Strategic communication proposal 

Communication, Digital Marketing and Data Mining: Create a digital marketing strategy 

Communication Capstone Project: Communication project 

 

LO4 - Investigate social and cultural phenomena based on communication theories and methodologies 

 

From Humanism to Post-Humanism: Research and final project 

Communication Theories: Essays and final project 

Cultural Imaginaries of Mexico: Essays and creative art intervention project 

Use of Technology in Educational Research: Research report on students’ area of interest, using mixed methodologies 

Human Factors Research Methodologies: Final research report and preparation of a paper 

Methodologies of Creative Thinking: Activities, assignments and integrating case 

Semiotics and Contemporary Narratologies: Essays, art project and exam 

Cultural Studies and Media: Research project 

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