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Academic Programs

Academic programs that are part of the institution's offering

B.A. in Communication

The B.A. in Communication program has the goal to prepare professionals with a solid multidisciplinary education that allows them to innovate within the audiovisual industry and in the strategic communication environment. Our graduate designs and produces contents and audiovisual narratives in different formats, as well as interactive platforms by applying their knowledge and skills and using digital technologies (audio, cinema, graphic design, photography and video), with the purpose of answering in the most appropriate way challenges that society and the creative industries face today, as well as the communication needs of public and private institutions. Likewise, they provide answers to the needs of specific targets through the creation of efficient communication strategies based on the correct implementation of methodological tools and large-scale data analysis to identify trends and users.

Licenciatura en comunicación

Competencies

  • Create communication content in diverse technological platforms, complying with the creative industry's quality standards.
  • Manage media projects based on innovation, sustainability and social impact criteria.
  • Develop effective strategic communication plans.
  • Investigate social and cultural phenomena based on communication theories and methodologies.

For further information

Licenciatura en Periodismo

Competencies

  • Conduct journalistic research on social, political, economic and cultural phenomena, based on theories and methods of social sciences and the humanities.
  • Produce news content based on journalistic techniques and procedures.
  • Practice journalism, applying the principles of the right to information, freedom of expression and media audiences’ rights within the framework of fundamental rights.
  • Apply innovative, specialized technologies with transmedia convergence criteria  in news production.
  • Generate journalistic business models based on innovation, sustainability and social-impact criteria.
  • Analyze  journalistic information that contributes to strategic decision making in institutions and organizations.

For further information

B.A. in Journalism

The objective of the B.A. in Journalism program is to prepare professionals with a solid multidisciplinary training that allows them to innovate in the field of news media and strategic communication. Our graduate designs, produces and implements comprehensive communication and information strategies for the journalistic industry and for public and private institutions within today's global and dynamic environment. As a graduate, you will be able to work as a journalist, creator of news content, information analyst and journalistic business entrepreneur.

 

B.A. in Music Technology and Production

The objective of the B.A. in Music Technology and Production  program is to prepare professionals with a solid multidisciplinary training that allows them to innovate in the music, audiovisual production and digital sound industries. Their knowledge and skills in the use of cutting-edge technologies allow them to creatively use musical language to generate sound proposals and solutions in the fields of audiovisual and interactive media, film, video games, as well as applications for mobile devices and the Internet , and in marketing related to the music and entertainment industry.

Licenciatura en Tecnología y Producción Musical

Competencias

  • Create audio content on diverse technological platforms with transmedia convergence criteria.
  • Produce sound solutions for the audiovisual industry, meeting international audio-engineering standards.
  • Implement electroacoustics systems with professional quality standards and efficiency.
  • Develop musical technology solutions that solve issues in the entertainment industry environment.
  • Analyze, from a musical perspective, western music genres, styles and forms.
  • Design business projects within the music industry, using the legal, financial, artistic and ethical aspects appropriate to the contemporary field of entertainment.

For further information

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